L’Oreal says Scarlett is “worth it”

Scarlett Johannson has proved that she is “worth it! L’Oreal has announced that the actress will become the company’s ambassadress, promoting its new nanotechnology-based High Intensity Pigments (HIP) line in an estimated deal of $3 million.

Three campaigns have been shot with Scarlett, one for a new make-up innovation, one for a new body product, and the other for the famous Gloss Glam Shine. L’Oreal hope to make $50 million worth of sales in the first year of the campaign.

Her first television advert will air in the U.S on January 16th and according to Femalefirst, the Hollywood starlet said of the deal,

“It’s wonderful to be working with L’Oreal, a company that has celebrated independent women for years. I’m very excited to be part of this campaign, which is modern and fashion forward.”

[Female First]

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