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H&M to team up with Viktor & Rolf

After the success of H&M’s collaboration with Karl Lagerfeld and Stella McCartney, the high street fashion retailer has announced it will be teaming up with Dutch design duo Viktor and Rolf to produce a collection for Autumn/Winter 2006. Of the venture, Viktor & Rolf said,

“If haute couture is the most sublime form of fashion, then H&M is fashion at its most democratic. Our roots are based in couture. It’s the heart and soul of our work. But we also love to play with opposites: Transformation is a key element of our signature style,”

H&M must have high hopes for the collection after reporting total growth in sales of only 9 per cent compared to a previous 15 per cent. Aside from poor sales it’s also lost its position as Europe’s largest clothes retailer to Spanish fashion group, Inditex. (owners of Zara)

This post appeared first on MyFashionLife.com


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