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Technology…fashions future.

[by Michele Obi | 10 October 2006 | 5 Comments]

Everyone at the moment seems to be speculating about fashion’s future with Time magazine suggesting the industry is in a “state of medical emergency” and rightly so. Fashion is undoubtly stagnant and stale and with the number of celebrity labels which have infiltrated the market it is no wonder that it has become solely about marketing, i.e Topshop and Kate Moss.
Hussein Chalayan Spring/Summer 07
Watching footage of Hussein Chalayan’s show at Paris fashion week Spring/Summer 07 showed and gave hope to all that there is a future and an interesting one at that. Not the first designer to mix technology into fashion, (there are others before such as Alexandra Fede.)

However Chalayan communicated the idea that technology could play an important role effectively and successfully. Using technology to create movement with zippers, hemlines and sleeves and to transform structure. He’s connected the two industries at a time when we are all in desperate need of refreshing and new ideas.

The relationship between fashion and technology got off to a slow start and I must say I doubted if it would work and whether consumers would be accepting of it. But I’m absolutely certain now that technology is fashion’s future.

It’ll be exciting to see the different ways designers will incorporate technology into fashion to create style in their collections.

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Michele Obi is the publisher and founder of My Fashion Life. In between editing, freelancing and spending most of her time on the internet, she also finds time to shop (too much) and obsess over shoes. She loves sushi and counts Matthew Williamson, John Galliano, Valentino and Hussein Chalayan as her favourite designers. Her biggest regret - never seeing Prince in concert!
| All posts by Michele Obi

5 Comments »

  • jessi said:
    I must say I too am excited about the impact of technology on fashion. The possibilities seem limitless…
    Like the purse/camera/blogging thing the winners of yahoo’s hack day created that sends pictures it takes during the day to your blog.
    And the impact of the web on the availability of content and photos.
    # 10 October 2006 at 10:08 pm
  • Michele Obi said:
    Just took a look at blogging in motion!! Quite amazing, the picture quality isn’t too bad. Thanks for that, will publish a little post about it.x
    # 11 October 2006 at 11:36 am
  • Amanda said:
    I absolutely agree! And I believe that it’s going to go both ways - fashion enhanced technology and technology enhanced fashion.
    # 15 October 2006 at 1:31 pm
  • Frank Galainena said:
    I beg to differ about fashion being in a “State of Emergency”. In the last two years, we have seen several shows on fashion makeovers, budget fashion shopping, and designer competitions…Designer jeans, jean washed t-shirts, and designer celebs are the talk of who’s who. The fashion internet business is a $64 billion dollar business and it is expected to grow anopther $13.5 billion in 2007. We at http://www.lukablu.com see the growth and potential in this community and so do the large players like Neiman Marcus, Saks, and Bloomingdales. Click and Mortar sites are doing more on a continued bases to give back to the small but evergrowing community. The only emergency that I see is that banking centers are not behind the true technology and that Large designers do not support the individual support small Click and Mortars offer.
    Best Regards,
    Frank Galainena
    Chief Operations Officer
    LUKABLU
    # 16 October 2006 at 8:38 pm
  • My Fashion Life » Blog Archive » The suit that reads minds said:
    [...] If fashion is obsessed with the past what would it take for it to truly embrace the future? Designer Hussein Chalayan continues to toy with the idea that fashion’s future lies in the hands of function as well as style and if this is correct then it could be possible that the future is nigh. According to Japan Times online a professor at the graduate school of the University of Tsukuba has developed a cyborg-type robot suit, to be worn by the disabled. It’s already in use and is programmed to read the signals of the brain thus enabling disabled wearers to move their limbs. Incredible right? [...]
    # 14 June 2007 at 3:13 am

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