H&M in Harajuku
Japan is an exciting market for H&M with fashion conscious consumers with great spending power. With a population of 128 million of which almost 13 million in Tokyo, we see great opportunities for expansion in this part of the world - Rolf Eriksen, CEO of H&M

H&M have announced plans to open their first store in Japan, to be located in Tokyo’s shopping district, Harajuku. Currently under construction, the building is expected to have a 1,500 square metre sales floor and is due for completion in autumn 2008. The first, but certainly not the last, the Swedish retailers have confirmed they are negotiating for further outlets in Tokyo.
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Michele Obi is the publisher and founder of My Fashion Life. In between editing, freelancing and spending most of her time on the internet, she also finds time to shop (too much) and obsess over shoes. She loves sushi and counts Matthew Williamson, John Galliano, Valentino and Hussein Chalayan as her favourite designers. Her biggest regret - never seeing Prince in concert!
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