A Breakthrough: The First-Ever Backless Bra!


Just in time for spring, Maidenform are introducing the first-ever backless bra, promising to offer women of all sizes the chance to feel “sexy, feminine and supported , all at once! Finally! A bra that also gives us large busted ladies the opportunity to wear backless dresses without feeling self conscious. Let’s face it, I have a big bust and can testify that tape just doesn’t work, hence why many of my sexy dresses just sit in the wardrobe gathering dust.

Created by single mother Elaine Cato and showcased last summer, on the reality show, “American Inventor , Maidenform (spotting a market for the bra) rushed to bring Cato’s concept to life. The Breakthroughâ„¢ Backless Bra is seamless, flexible, soft, and offers full support through the use of silicone wiring.

“During the warmer seasons, women crave those backless styles, says Norah Alberto, Maidenform’s Senior Style Director. “To help these women bare their back for spring we are launching the new Breakthroughâ„¢ Backless Bra which delivers the perfect complement to everyone’s bra closet and is the answer to so many women’s style dilemmas.

The Breakthroughâ„¢ Backless Bra hits comes in black or beige and hits shelves in mid-April. If you’re as excited as I am and can’t wait, head over to maidenform.co.uk or maidenform.com to pre-order yours now. The backless bra retails at £24 in the UK and $25 in the U.S.

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