helenficalora_280508.jpg I often find myself overlooking jewelry as a shopping choice. I look at it, quite a bit, but when it comes to actually purchasing something, the instances are few and far between. Most of the jewelry I own I have received as a gift (although there are a few exceptions where I have treated myself!). I think that this may change since I discovered Helen Ficalora.

I happened to be wandering around SoHo (the Manhattan one) last week and saw an interesting little boutique and decided to wander in. Although by no means inexpensive, her pieces are quite reasonably priced and understated. My favourite is the “Star Charm, which is a simple gold disc with a cutout star in the center.

Letters of the alphabet are available too, in addition to a collection of pieces of which a portion of the proceeds are donated to charity.

Ficalora also offers a selection of lovely earrings (my fave are the cherry blossoms) . Her rings are beautiful as well, but most have higher price points. She has several locations across the US, but all pieces are available to order online!

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