Reiss UK


Sneak Peek: Matthew Williamson for H&M TV Commercial

This little gem was delivered to our inbox this morning from the H&M press office. It’s the tv commercial for the summer 2009 collection from Matthew Williamson and H&M. Set to a theme song titled “We need a Change, the ad features the designer himself as a fashion saviour of sorts, on a mission to break us out of our boring fashion ruts. Directed by Johan Renck, models Daria Webowy and Elsa Hosk also make an appearance. As for the gorgeous scenery…well the ad was shot in Rio de Janeiro!

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