Very.co.uk SS10 press day
This new, online department store is certainly making a name for itself in affordable fashion terms. With celebrity names like Fearne Cotton, Holly Willoughby, Peaches Geldof and Jasmine Guinness designing for the brand alongside established designers such as Amanda Wakeley and the people at Preen and PPQ, Very.co.uk is sure to attract attention by the bucket loads – especially with a Spring 2010 collection as good and inexpensive as this.
It was difficult to pick a favourite collection but we’d have to say that we were most impressed with Fearne Cotton‘s designs – and even more so that the lovely lady herself attended the spring 2010 launch – as well as the retro kitsch style from POP for PPQ.
Have a look below, at what to expect come next season. Prices range from £8 in the accessories department, to £99 for an Amanda Wakeley Maxi Dress. We’re drafting our Very.co.uk shopping list already!
Holly Willoughby
POP for PPQ
Jasmine Guinness
Amanda Wakeley
Peaches for PPQ
And a few other bits that caught our eye…
Author: Nicky Branagh
a freelancer living on the outskirts of London. She has written for a selection of publications on subjects ranging from travel to film, though her heart lies in the fashion world. Nicky counts Alexander McQueen, Luella and Roberto Cavalli among her favourite labels and can usually be found in a pair of ridiculous heels, scouring the stores for her next fashion fix.
