Reiss UK


Jimmy Choo launches sneakers

Tamara Mellon
Our second sneaker surprise of the morning. Hot on the heels of news that Diana Ross and Steve Madden are launching trainer designs, Jimmy Choo have revealed their street-cool sneakers.

They’ve been doing their bit to break their sky-high stilleto signature, have the team at Jimmy Choo: as we speak they’re hard at work designing a range of sheepskin booties in collaboration with UGG Australia.

But currently, Jimmy Choo is joining the likes of Gucci and going Urban-cool with a collection of eight sneakers to improve its street cred, Elle UK reveal.

Naturally, they’re far more stylish than your average trainer: suede and snakeskin designs are finished with gold touches in low and high-top styles, and what with flats being a new spring essential, they’re ready to knock you off your heels this season.

Coming to a Jimmy Choo near you soon.

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