Burberry Brit celebrates first London store with a bang

Burberry Brit celebrates first London store with a bang

If there’s one thing guaranteed to make you feel self-conscious, it’s going to a Burberry bash with a room full of beautiful people.

Last night Burberry threw its doors open to the British brand’s first Brit store in London’s Covent Garden, and armed with an appetite for champers and canapes, I headed down to the 10,000 square foot space to party with the stars.

Christopher Bailey was there, of course, to host the evening’s events – that man does not photograph well, he’s seriously hot (and young) in the flesh – along with Burberry faves Carla Delevigne and sister Poppy, Lily Donaldson, Tali Lennox, Sasha M’Baye and Alex Watson.

And it didn’t disappoint. With heightened audio and visual technology – huge plasma screens and swinging features – it’s the most digitally innovative Burberry store in London, crafted with British metallic and mirrored materials to create an industrial but super-sleek finish.

“We are really excited to open our first Burberry Brit store in London,” says Christopher Bailey. “We have had great feedback from our Brit stores around the world, so it felt right to open the biggest Brit store in our home city.

“Music is intrinsically connected to Burberry Brit; it’s very much the attitude and energy flowing throughout the collection and the store. It’s very modern, it’s a little bit dishevelled and it’s distinctively British.”

Speaking of music, a live set from Life in Film, Burberry’s band of choice, kicked last night’s soiree off in true Brit style, and fellow musician Ellie Goulding was among those getting down to the guitars.

I had a little boogie when the lights went down, but not before I gauged my way through mini chicken and leek pies, donut balls and soft-centred chocolates on sticks.

Burberry and Bailey – you throw a damn good party. Have a flick through the gallery below to see what we got up to…

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