David Beckham launches his debut fashion collection

19th May 2011 10:14 am

It seems David Beckham is following in the fashion-forward footsteps of his designer wife, Victoria Beckham, as the footballing legend plans to launch his debut fashion collection of men’s bodywear.

The bodywear, comprising underwear and relaxed separates, will make up David’s first sport-infused clothing line, with no doubt plenty of half-naked advertising ads of Beckham following suit – not that we’re complaining, of course.

“I have had the idea of doing a bodywear collection for some time now,” David tells Vogue UK.

“The push to do something of my own really came as a result of my collaboration with Armani. They told me that their gross turnover in 2007 was around 16 million euros (£14.1 million), and after the campaign in 2008 it went up to 31 million euros (£38.7 million), in 2008. It proved to me that there is a real market for good-looking, well-made men’s bodywear.”

Alongwith his business partner Simon Fuller, Beckham has spent time ensuring the products are perfectly made and fit for a king, though he doesn’t think his mum will be best pleased with his new business venture.

“With my team we have spent time working on the fit, the fabric and the style to ensure the product looks and feels the very best and I am hugely proud of the end result,” says Beckham. “I can’t wait to show people the collection — although I’m not sure my mum will be too happy seeing a billboard image of me in underwear again.”

We, on the other hand, can’t wait.

Tags:

Leave a Reply


Powered by Sweet Captcha
Verify your real existence,
Drag some popcorn to the box
  • captcha
  • captcha
  • captcha
  • captcha

About us

Welcome to My Fashion Life!

Launched in 2003 My Fashion Life is one of the UK’s leading top fashion blogs. Recognised for combining all the quality content you’d expect to find in an online magazine with the honest opinion and tone of a blog.

We love designer fashion, but we love a damn good bargain, too, so while we might lust after Lanvin one minute, we’ll be traipsing to Topshop the next.

You guys are the only reason we get up at 6am to cover the royal wedding and go to bed 5am after the Oscars – we’re dedicated to bringing you the juiciest gossip from the fashion world and delivering the best shopping guides we can muster, because hey, we’re just doing our job. And it’s a good job we love it!

Editor’s Pick

Polish off your sartorial brunch, boardroom and weekend silhouettes with Fendi's black textured leather duffle tote accented with tonal cow-print haircalf trim for that extra kick of Italian flair.

As featured in

press
Read previous post:
Lady Gaga gets spanked by Jean Paul Gaultier

Even though an image of Lady Gaga dressed up as a nun and getting spanked by Jean Paul Gaultier should...

Close