The bodywear, comprising underwear and relaxed separates, will make up David’s first sport-infused clothing line, with no doubt plenty of half-naked advertising ads of Beckham following suit – not that we’re complaining, of course.
“I have had the idea of doing a bodywear collection for some time now,” David tells Vogue UK.
“The push to do something of my own really came as a result of my collaboration with Armani. They told me that their gross turnover in 2007 was around 16 million euros (£14.1 million), and after the campaign in 2008 it went up to 31 million euros (£38.7 million), in 2008. It proved to me that there is a real market for good-looking, well-made men’s bodywear.”
Alongwith his business partner Simon Fuller, Beckham has spent time ensuring the products are perfectly made and fit for a king, though he doesn’t think his mum will be best pleased with his new business venture.
“With my team we have spent time working on the fit, the fabric and the style to ensure the product looks and feels the very best and I am hugely proud of the end result,” says Beckham. “I can’t wait to show people the collection — although I’m not sure my mum will be too happy seeing a billboard image of me in underwear again.”
We, on the other hand, can’t wait.