The singer (do we still call her that?) has just announced an exclusive collaboration with Stylist Pick, that will see her launch her first footwear collection just in time for Christmas, as well as choosing her favourite pieces from the retailer’s monthly offerings and sharing style advice.
“We are thrilled to be working with Cheryl,” says Stylist Pick‘s chief creative officer, Juliet Warkentin. “Cheryl is the style icon and is amazingly warm, a quality that has made her the nation’s favourite. We believe that the launch will have a huge fashion impact; establishing fashion’s greatest influencer as a major force in fashion design and further democratising fashion.”
The collection will flaunt Cheryl’s penchant for glamour alongside accessible price points – and apparently she’ll be overseeing every part of the design process from production to packaging.
Of course, it makes sense – Cheryl’s been topping best dressed lists, covering fashion mags and working the title of style icon since we can remember, but the question is, do we really need another celeb label, and, more importantly, does Cheryl have the fashion know-how to pull it off?
We’re skeptical, but she has got quite the shoe collection to draw from (and we’re sure there’ll be plenty of girls queuing up to buy it), so we’ll reserve judgement until her collection launches in December.