Victoria Beckham isn’t the only ex Spice Girl to launch a childrenswear line… Emma Bunton is hot on her tail with her very own offering for Argos.
This is the first time that Argos will have collaborated with a celeb for a clothing line, but Emma and a childrenswear line seem like the perfect combination to make the transition. Not only has Baby Spice designed a staggering 99-piece collection, but she has enlisted he help of her very adorable four-year-old son Beau to do the modelling for her.
“As a mum myself I’m forever searching for fun and fashionable clothes for my boys, that are comfortable and practical too – clothes they really want to wear,” Emma said. “Working with Argos has given me the opportunity to create exactly that. I’ve worked hard on every piece in the range; the designs, colours, fabrics, prints and cuts and I’m so proud of the outcome.”
Beau appears to be a natural in front of the camera, just like his super-stylish mum who also modeled for Argos when she was a child. Aww. The collection looks like it’s going to be a big hit when it launches in January, and could very well pave the way for more celebrity collaborations with the store. Watch this space.