Do you go the extra mile when it comes to your cup of coffee?

Whether you wake up extra early in the morning to walk to your favourite coffee shop to wait in line for the perfect cup to kick-start your day, or have invested in a top coffee machine to ensure you sip the very best each and every time from the comfort of your own home, we want you to know that we know how you feel.

Nothing compares to a good cup of coffee, which is why we totally identify with the brand spanking new Taylor’s Coffee

ad campaign rather aptly entitled, The Ultimate Cup of Coffee.

It’s clear to see why Taylors of Harrogate have been in the biz as long as they have (1886, we’ll have you know!) as they know more than a thing or two about the perfect cup. And their new ad campaign shows the lengths they go to to get it.

The video lets you check out what goes on behind the scenes, as it takes you on a journey to some of the world’s finest bean growing regions; from Colombia’s bright and buttery beans to the wonderfully chocolaty beans found in Indonesia, this video will help you appreciate all the hard work and dedication that goes into each and every cup of your Taylors of Harrogate coffee.

It’s not just about the coffee beans themselves either; the video also lets us tag along as the coffee experts search for the "purest" water and the "holiest" milk too. They really do think of everything!

Take a look at the video below to see what goes on behind the scenes.

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