Last Updated on 13th December 2010

If you enjoyed Cristiano Ronaldo’s ad campaigns for Emporio Armani Underwear and Armani Jeans you’d better make the most of them; there’s a new boy in town – Rafael Nadal.

The world number one tennis star – who’s the first of Armani’s ambassadors to have not been a footballer, FYI – is set to become the new face of the Italian labels for spring/summer 2011 and will star in a series of global campaigns.

And sports fans won’t have to wait long to see the fruits of Nadal’s labour – shot by renowned photographer duo Mert Alas and Marcus Piggot, the ads will make their debut across billboards worldwide next February.

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