Post Tagged with: "Etam"

Natalia Vodianova is beach babe perfection for Etam SS13 ads

Natalia Vodianova is beach babe perfection for Etam SS13 ads

If you need a legitimately good reason to put down all the chocolate Easter eggs this Bank Holiday Monday, this picture of Natalia Vodianova in her swimming suit should do [...]

Read more ›

Alexa Chung at Etam’s fashion show

Alexa Chung at Etam’s fashion show

Etam attracted quite the star-studded crowd at its latest lingerie launch in Paris’s Grand Palais yesterday – Kate Moss came (on the arm of YSL‘s Stefano Pilati, no less) to [...]

Read more ›

Eva Herzigova for Etam

Eva Herzigova for Etam

Hot on the heels of Natalia Vodianova, Eva Herzigova has become the second super to design a range for high street label Etam – though hers won’t be a lingerie [...]

Read more ›

Natalia Vodianova’s SS10 campaigns

Natalia Vodianova’s SS10 campaigns

It’s all go in the Vodianova household as Natalia prepares to be the face of next season. Just how many major campaigns can one girl handle? Quite a few, apparently.

Read more ›

About us

Welcome to My Fashion Life!

Launched in 2003 My Fashion Life is one of the UK’s leading top fashion blogs. Recognised for combining all the quality content you’d expect to find in an online magazine with the honest opinion and tone of a blog.

We love designer fashion, but we love a damn good bargain, too, so while we might lust after Lanvin one minute, we’ll be traipsing to Topshop the next.

You guys are the only reason we get up at 6am to cover the royal wedding and go to bed 5am after the Oscars – we’re dedicated to bringing you the juiciest gossip from the fashion world and delivering the best shopping guides we can muster, because hey, we’re just doing our job. And it’s a good job we love it!

Editor’s Pick

Polish off your sartorial brunch, boardroom and weekend silhouettes with Fendi's black textured leather duffle tote accented with tonal cow-print haircalf trim for that extra kick of Italian flair.

As featured in

press