Last Updated on 7th February 2011

It comes as no surprise these current economic times may be tough ones for our beloved designers, after all, we’re too busy dodging the recession to splash the cash – so naturally, many talented individuals are re-thinking their wardrobe game plans.

According to SkyShowbiz, Erin Fetherston has announced her collaboration with velour tracksuit go-to Juicy Couture is on its last legs, but like all head strong business-savvy women, she has another idea up her sleeve – though it might not be the one she’d hoped for.

Having to downsize her sartorial ways, the American designer has now opted to show a cheaper, more affordable, collection at New York Fashion Week, suitably named ‘Erin’ – the optimistic line is said to be aimed at a new, wider audience.

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“I became more aware of a large Erin Fetherston fan base that hasn’t necessarily been able to buy into the designer price point,” explains Erin.

With new prices ranging from £46 to £157, she’s certainly hit the low cost chic nail on the head.

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