Last Updated on 13th April 2011
Luxury fashion label Valentino is today launching its second ezine partnership with Elle magazine – along with the help of three leading style bloggers.
The brand new ezine will feature appearances from front-running fashion bloggers Susie Bubble of Style Bubble, Leandra Medine of Man Repeller, and Catherine Kallon of Red Carpet Fashion Awards on their new digital pages – and the industry duo hope their business-savvy move will help them tap into the world of social media.
Let’s face it, guys, the help of fashion’s biggest bloggers means success is a sure fire hit, non?
Valentino and Elle recognise the success of bloggers in the fashion world and have decided to give the chosen three the opportunity showcase imagery from the brand’s latest campaign, as well as give their take on Valentino’s studded, leopard and bow-laden spring collection – all complete with direct links to purchase the highlighted goods at valentine.com.
And as if all that wasn’t enough there’s also a ‘Be a Fashionista For a Day’ section where winners can enjoy a private tour of Valentino’s and Elle’s New York showroom and office, as well as a lunch date with an editor of the magazine, reports WWD.
Not bad, huh? Check out the brand new ezine here.