Last Updated on 31st October 2011

Leaving The Only Way is Essex has only enhanced Amy Childs‘ career, as she has just become the face, bust and body of Ultimo’s new underwear range for Tesco. The new range is entitled Bra Queen and was designed by Ultimo founder Michelle Mone, to give customers Ultimo quality at more affordable prices. What do you think of Amy’s efforts as an underwear model? 

“I actually feel like a queen wearing Michelle Mone’s new Bra Queen collection and I’m so excited to be the face of the campaign for Tesco,” said Amy. “There’s a style to suit whatever mood you’re in and it’s affordable so you can have a different one for every day of the week. I love wearing great lingerie as it makes you feel amazing underneath and in Bra Queen I feel like royalty.”

The collection is available in sized B to DD, with prices starting from just £7 – just a fraction of what regular Ultimo pieces cost. The bras are also made for all body shapes, with styles for comfort, cleavage-enhancement, lift and whatever else you can think of.

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[Daily Mail] 

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