Last Updated on 22nd August 2013


We urge those of you of a prudish disposition to look away now.

Even though its mascara flies off the shelves and is already in the make-up bags of the majority of make-up-wearing women, Benefit Cosmetics has decided to go for the shock factor and create a viral video for its product.

So, a few Jersey Shore cast members and some hyperbolic shocked female faces later, the Real Men Don’t Fake It Benefit mascara advert was born!

“We wanted to find a clever way to play on real vs. fake double entendre,” said Claudia Allwood, a spokesperson for Benefit. “It’s irreverent and cheeky, so overt you can’t possibly take it seriously. We at least hope to make someone giggle.”

In a nutshell, the ad features a host of male characters displaying, erm, large packages in their undergarments, with the surrounding females getting predictably excited.

Jersey Shore’s Vinny Guadagnino is joined by comedian Brittany Furlan and actor/rapper Simon Rex, and you can check it out in all its cheeky glory in the video below. What do you think?


This page may contain affiliate links. We may receive a small commission when you click an affiliate link and make a purchase. This helps keep My Fashion Life running so we can provide you with high-quality content regularly. Thank you for your support!

Subscribe to our monthly newsletter and be the first to receive exclusive offers and more….