Angelina negotiates
The Fashion industry 
has received a bit of a shake up, following the announcement that Angelina Jolie will be the new face of St John Knits. Not so much because she will be heading the campaign but more so as the deal, negotiated on her behalf is quite unheard of and sets a new precedent for actresses who are hired to boost a brands appeal.
There is much speculation from advertising execs over exactly what her contract terms are but it is thought that Jolie will receive $12M for a multiyear agreement, a stake in the company, a seat on its board and contributions made by St Johns to Angelina’s charities. If this is accurate then it is very likely that other actresses such as Uma Thurman (Louis Vuitton) and Demi Moore (Versace) will demand much more in the future? But are their demands warranted?
Author: Michele Obi
Michele is the Founder & Editor-in-Chief of My Fashion Life. In between editing, freelancing and spending most of her time on the internet, she also finds time to shop (too much) and obsess over shoes. She loves sushi and counts Matthew Williamson, John Galliano, Valentino and Hussein Chalayan as her favourite designers. Her biggest regret - never seeing Prince in concert!
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