Entertainment website Glam.com is launching the first fashion blog network. Each blog is handpicked by Glam.com and focuses on a different topic e.g clothes, handbags, trends and accessories. The bloggers will remain editorially independent and Glam.com will be offering advertisers the chance to place ads on the blogs. In return Glam.com will benefit from the readership from the blogs which form the network. There will also be a launch of blogs directly from Glam.com authored by well known figures in the industry such as Ann Dexter-Jones and Karen Robinovitz.
If that isnt enough, Glam.com is also teaming up with AOL to allow women to shop together online. Using the AIM service, visitors will be able to see when friends are online, and send each other instant messages with product image links, changing how we shop online completely.
Glam Media, Inc. (think Gawker/Gothamist for the fashion industry) has a very influential backing from media, publishing, technology, and fashion companies such as Armani, eBay, NetObjects, Tickle, Versace, and Yahoo.
The editorial staff of the company is led by professionals from Vogue, In Style, Elle, Harper’s Bazaar, The New York Times, and Ziff Davis.