GLAM.COM: HIGH FASHION MEETS HIGH TECHNOLOGY
Entertainment website Glam.com is launching the first fashion blog network. Each blog is handpicked by Glam.com and focuses on a different topic e.g clothes, handbags, trends and accessories. The bloggers will remain editorially independent and Glam.com will be offering advertisers the chance to place ads on the blogs. In return Glam.com will benefit from the readership from the blogs which form the network. There will also be a launch of blogs directly from Glam.com authored by well known figures in the industry such as Ann Dexter-Jones and Karen Robinovitz.
If that isnt enough, Glam.com is also teaming up with AOL to allow women to shop together online. Using the AIM service, visitors will be able to see when friends are online, and send each other instant messages with product image links, changing how we shop online completely.
Glam Media, Inc. (think Gawker/Gothamist for the fashion industry) has a very influential backing from media, publishing, technology, and fashion companies such as Armani, eBay, NetObjects, Tickle, Versace, and Yahoo.
The editorial staff of the company is led by professionals from Vogue, In Style, Elle, Harper’s Bazaar, The New York Times, and Ziff Davis.
Author: Michele Obi
Michele is the Founder & Editor-in-Chief of My Fashion Life. In between editing, freelancing and spending most of her time on the internet, she also finds time to shop (too much) and obsess over shoes. She loves sushi and counts Matthew Williamson, John Galliano, Valentino and Hussein Chalayan as her favourite designers. Her biggest regret - never seeing Prince in concert!
