New womenswear store GIVe to open this month
George Davies, founder of NEXT and George at Asda, has unveiled plans to open his new Flagship womenswear store GIVe, on London’s Regent Street at the end of this month.
The new brand will be aimed at women aged 30 and over, offering customers ‘affordable luxury’ with great customer service, at prices similar to that of High Street brands Karen Millen and Whistles. And why the name? Five to ten percent of the stores profits will be donated to charity.
There are set to be 25 GIVe locations opening in the UK this autumn including stores and concessions, with each store offering a free tailor and a style advisor.
Could Davies be the next Philip Green?
Author: Nicky Branagh
a freelancer living on the outskirts of London. She has written for a selection of publications on subjects ranging from travel to film, though her heart lies in the fashion world. Nicky counts Alexander McQueen, Luella and Roberto Cavalli among her favourite labels and can usually be found in a pair of ridiculous heels, scouring the stores for her next fashion fix.
