What’s better than buying a new pair of shoes? Not a lot I hear you whisper. I’ll tell you what – buying a new pair of shoes and knowing you’re helping someone less fortunate at the same time. This is why we love TOMS, founded by chief shoe giver Blake Mycoskie, TOMS give a new pair of shoes to a child in need with every pair purchased.
The super-cool plimsolls take their inspiration from an espadrille type shoe that Blake saw locals and farmers wearing during a trip to Argentina in 2006. It was here that he decided to start a company in order to give to those in need, and now the shoes are manufactured in hundreds of styles and fabrics and sold worldwide.
As part of their LFW in-store schedule last week, Topshop Oxford Circus teamed up with TOMS to host the first UK â€˜style your sole’ event where customers and fans could get their TOMS specially customised by a team of very talented graffiti artists. If they could get to the front of the queue, customers could ask one of the all-female team of graffiti artists or founder Blake, to customise their canvas TOMS for them.
A personally customised pair of TOMS with the promise of someone else getting a pair of shoes too? Yes please!
Take a look at some of the designs courtesy of Blake and his team of graffiti artists.