Hot on the heels of its highly-covetable collaboration with Anya Hindmarch last year, British brand Barbour has joined forces with another of fashion’s most esteemed designers – namely a certain Alice Temperley – to launch its high-end line, Barbour Gold Label, next autumn.
A more directional and luxury womenswear line, Barbour Gold Label will feature capsule collections from various designers each season in a bid to up the brand’s fashion game.
“Our popularity as a fashion lifestyle brand has grown rapidly, and launching a premium women’s wear collection is the next natural step in satisfying this demand,” Steve Buck, Barbour’s managing director, told WWD.
And first up to the creative table is Alice Temperley, who for one is especially excited about the collaboration, not least because it marks a special occasion in the label’s own life.
“Launching a premium…line with Barbour, one of my favorite British brands, is the perfect fit for Temperley,” said the designer. “As we plan to celebrate our 10th anniversary in 2011, this collaboration comes at a significant time for our brand and offers our customers even more to choose from than ever before.”
Barbour Gold Label by Temperley will be sold at selected Barbour stores and at premium retailers worldwide for AW11 next year – there’s no word on price yet.
