As another spring season begins to roll around once again, it’s time to bring out fashion’s big guns, well, spring/summer 2011 collections that is. And with Longchamp’s latest sun-infused ads, we’re definitely in the new season spirit.
Longchamp ambassador and British super Kate Moss is once again modelling the brand’s latest line of summertime bags, and sporting a Seventies-inspired get-up, Moss’s sun-bleached locks, eastern kaftans and wide-legged trousers certainly give off that hippy chic vibe.
With striped oversized beach bags, nude leather satchels and mini cotton spaghetti-strapped handbags, the new batch of Longchamp beauties is a far lighter and brighter one than we’re used to – but in this case, change is for the good.
See the full collection here.