Meet Bianca Balti, the new L’Oreal brand ambassador

As much as we love the old favourites – Beyonce, Eva Longoria, Jennifer Lopez, Gwen Stefani, Freida Pinto and our very own Cheryl Cole to name but a few – but we can’t say we’re not excited when a new face comes into the L’Oreal family.

L’Oreal Paris has just announced that it’s signed Italian yummy mummy(!) and former Dolce and Gabbana and Victoria’s Secret model Bianca Balti to its dream team.

“Bianca is incredibly beautiful, sensual, feminine and at the same time spontaneous, funny and completely genuine,” Global brand president of L’Oreal Paris Cyril Chapuy said. “She is a person that you cannot help but adore, a modern young mother, a woman of her time. We are delighted that this bubbly Italian pearl has become the new face of L’Oreal Paris.”

We have to say that we too are delighted with the new recruit and can’t wait to see Bianca in action, where she will no doubt utter the famous ‘because you’re worth it’ line for the first time.

[Sassi Sam] 

This post appeared first on

Maternity fashion through the eyes of New Look
Get ready for Louise Gray for Topshop
Get Rihanna's LA party look
Burberry taps new talent for spring/summer 2014 ad campaign
The richest fashion families – from the Armanis to the Versaces – revealed!
Ciara And Russell Wilson Announce Engagement!

Comments are closed.