The Schiaparelli brand is returning next year!
Following on very nicely from our coverage of the 2012 Met Gala…
It’s been revealed that almost forty years after Elsa Schiaparelli’s death, the Schiaparelli brand we know and love is set to make a huge comeback, although it’s currently unknown which lucky designer will be at the helm.
“The idea with Schiaparelli is to propose the brand with all its modernity, and represent dreams, art and all the most sophisticated things we can do,” Diego Della Valle (the current owner of the brand) told WWD.
“This brand doesn’t have to get involved in the frenetic world of numbers, accounts and dimensions, but it just has to express itself at its best. The heart of this project will be the Parisian maison in Place Vendôme, in the original location where the first atelier was.”
The first collection is due to launch in February, and will mostly contain accessories, as well as some clothing, perfume and make-up. The head designer is currently expected to be announced in September. Who do you think would be perfect for the role?
Author: Maria Pierides
Maria joined the MFL family in 2011 and has been a permanent member since. When she's not scouring the net for the juiciest fashion stories or attending fabulous events you can find her (always with a Starbucks in hand) milling around Oxford Street, Carnaby Street, Brick Lane or Shoreditch looking for either a bargain or stand-out addition to her wardrobe.
Fashion news related tips and press releases can be sent to maria.pierides@my-lifemedia.com
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