Here’s why Alber Elbaz didn’t use models for his latest Lanvin ad campaign…

We applaud Alber Elbaz for going against the norm and challenging the existing conventions of the fashion world.

For the Lanvin autumn/winter 2012 ad campaigns, Alber Elbaz used “real people”, although no one really knew why he decided to make such a bold move… until now!

“I wanted to see people from different age groups, body shapes and personalities wearing Lanvin,” he said. “That is what Lanvin is all about and represents – we don’t only do clothes for 20-year-old girls. I love to see mature women wearing Lanvin as well. I love wrinkles, I love grey hair.”

We actually love this man! And how did the lucky faces and bodies of the campaign get picked, you ask?

“There was a street casting in New York and the team who did the casting did a fantastic job. They sent me all the photos of the anonymous people who had been pre-cast and the day before the shoot, I met them all.

“It was an unforgettable experience to meet with these beautiful people. It’s all about individuals with individuality.”

Aw!  Who thinks he should come to London for a casting for the spring/summer 2013 ad campaign?

[Coco Perez] 

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