Abbey Clancy named the new face of Ultimo

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Luisana Lopilato has done a fine job of showcasing the wonderful  lingerie Ultimo has to offer, but the brand is getting a new face for the spring/summer 2014 season… and that new face is model and Strictly Come Dancing finalist Abbey Clancy.

“I’m delighted to announce that Abbey is the new face and body of Ultimo,” said Michelle Mone OBE, founder of Ultimo. “It is very exciting times for Ultimo. We’ve made major improvements to our product and taken a more directional approach.

“Abbey’s first Ultimo shoot will reflect this change in direction, further cementing Ultimo’s position as one of the UK’s best loved lingerie brands.”

The 27-year-old yummy mummy will be modelling the enhanced ‘Miracle Solutions’ range as well as brand new fashion lines which will range in sizes from A to DD. The campaign is slated to launch at the beginning of 2014, so keep your eyes peeled.

Do you think Abbey Clancy is a good replacement for Luisana?

[Daily Mail] 

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