Fergie, Black Eyed Peas frontwoman and all-out fashionista, is the latest A-lister to join Avon’s ever-growing cast of celebrity collaborations.
The beauty brand snapped up the hip-hop hottie to front a new fragrance, and hope she will bring a dose of rock ‘n roll attitude to the label , something that the previous faces, including Reese Witherspoon, Courteney Cox-Arquette, Jennifer Hudson and Salma Hayek, haven’t offered.
â€œI love the roster of women Avon has supported, Fergie said. â€œâ€œEach one is completely different, but they are all wonderful, strong women who have a purpose. It was very important to me to bring what I have to the table. I’m a bit more rock ‘n’ roll than some of the other artists, and Avon has really allowed my personality to come through, the 34-year-old told WWD.
The fragrance, which is yet to be named, joins a long list of celebrity fragrances, including Sarah Jessica Parker’s new SJP NYC and Beyonce’s soon-to-be launched scent. Set to launch for Autumn 2010, the perfume will be available through Avon sales representatives.
Fashion’s getting rather fragrant as of late, isn’t it?