Last Updated on 3rd February 2010

Louise Gray for ASOS
Louise Gray, famed for her fun and colourful pieces, is one of London’s lesser-known emerging design talents, but that’s about to change: she’s teaming up with one of the world’s hottest online shopping-spots,

The British designer is about to be welcomed into a new world of wardrobes as she collaborates with the online retailer, creating a capsule collection which, she hopes, will make her runway designs more accessible for the high street.

“I wanted to make the most popular pieces from a mixture of seasons accessible to everyone,” said Louise, who received NEWGEN sponsorship for her AW10 presentation at next month’s London Fashion Week.

The collection consists of eight pieces, which feature laser-cut denim, silk chiffon dresses and bead detailing in her signature bright and bold colours, Vogue UK reveal.

Better still, Louise Gray for ASOS is available now, with prices starting at £45. We’ll take the denim dress for starters. Then the fringe dress. Thanks.


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