Last Updated on 22nd February 2011

The leading online retailer of everyday luxury clothing, shoes and accessories, has now unveiled a brilliant new re-design for spring/summer 2011, debuting its new Designer Room section where as of today, it will display new luxury designers and editorial pieces under the exciting feature.

To celebrate its re-launch – and its 5th birthday, no less – will now feature spring collections from some of the world’s finest leading designers, including Preen Line, Mulberry RTW, Milly, Moschino Cheap & Chic, 3.1 Phillip Lim, Camilla Skovgaard, Bionda Castana, D&G, Anya Hindmarch, Halston Heritage and Tibi, to name a few (phew!), giving you an easy portal into everyday luxe essentials.

“We are delighted to present the new, says founder and CEO of Sarah Curran. “We have been working behind the scenes to create a unique shopping experience, which marries online shopping with magazine and blog-style editorial with exquisite photography. We are also delighted to welcome a number of prestige designer brands to, who will be presented in our new Designer Room. We are committed to providing carefully-edited collections from the finest designers with impeccable customer service.”

Now with up to the minute daily style news, magazine-style features, click-to-buy fashion films from MY-TV and street style photography with the Daily Buzz editorial bar, it’s an exciting way to shop for all those must have pieces, not to mention seeking sartorial advice from features such as Five Ways To Wear It.

What more could you ask for from an online shopping experience, eh?

We’ll be hot-footing it down to join the team celebrate its new direction tonight, but in the meantime, we suggest you check out the all-new for yourselves.

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