After working as Gap‘s creative director for four years, Patrick Robinson has been sacked from the company as directors decide the brand needs to take a fresh approach to fashion.

“After spending the last three months in New York with the creative team, I’ve made the decision to make a change within our Gap Adult design team,” said Pam Wallack, head of the Gap Global Creative Centre in New York. “I believe we needed to take a fresh approach to continue the work to improve Gap’s fashion relevance.”

Naturally, Robinson’s replacement hasn’t been decided on just yet, so for the time being Pam Wallack will provide the day-to-day management of the design teams, while Jennifer Giangualano, senior vice president of kids and baby design, will oversee the brand’s adult design category.

But apparently, Gap chairman and ceo Glenn Murphy insists there are no hard feelings between himself and Patrick over his dismissal, reports Vogue UK.

“Patrick has been a dedicated and passionate advocate for the Gap brand and our customers over the last four years, and we’re grateful for his hard work, especially related to our 1969 denim,” said Murphy. “Our leaders of the new Gap Global Creative Centre are taking the necessary steps to compete and win around the world.”

We’ll be honest, we’re totally shocked.

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