Not only is this the first TV commercial for Marc Jacobs’ very popular fragrances Daisy and Daisy Eau So Fresh, but it is actually his first TV commercial… ever. Who would have thought?
Marc Jacobs enlisted the help of TJ Wilcox and Juergen Teller to direct his debut TV commercial, as well as models Frida Gustavsson, Sophie Srej and Hannah Holman – who we think could easily join the circus thanks to her impeccable balancing skills, demonstrated by making lying atop a horse while balancing a giant perfume bottle on her body look so effortless.
The commercial was shot in southern Spain, very aptly taking place in a field full of daisies – complete with a white horse that looks like it came straight out of a fairytale. Dream a Little Dream of Me is the perfect song to add to the fantasy/fairytale concept – job well done, folks.
Now that we know what Marc Jacobs is capable of, we hope to see more TV commercials from him next year!