Last Updated on 30th April 2012

Last year it was announced that Olivia Palermo had become the face of the new Rochas perfume Les Cascades de Rochas Eclat d’Agrumes, and now it’s finally time to feast our eyes on her first ad campaign.

We think it was definitely worth the wait, as Olivia is beaming from ear to ear in the pic shot by Camilla Akrans outside the Palais Royal in Paris.

We do love it when she flashes those pearly whites, and love it even more when perfume ad campaigns go for something a little fresher and more youthful for a change. And it makes perfect sense, seeing as the scent is aimed at the younger fashionista.

Olivia’s Rochas duties aren’t over yet; we still have her video campaign – shot by Dimitri Karakatsanis – to look forward to, so keep your eyes peeled!

The scent will debut exclusively in Marionnaud, France in May, and will come to the rest of Europe in July.


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