Do Millennial’s want to stay young forever? No, they just want to look that way.
The upper end of the Millennial generation is now approaching their 40s. They have most likely settled into a steady career and have a family. They’re looking a bit older these days, and they want to nip that in the bud.
They actually want to stay ahead of the aging process with plastic surgery, as opposed to the Generation Xers and the Baby Boomers that waited for wrinkles and crow’s feet to show up in the mirror.
This is truly the first generation to take an active role in fighting the signs of aging.
Sure, previous generations may have invested a small fortune in creams and cosmetics to slow the aging process. But Millennials are getting plastic surgery to stop it dead in its tracks.
A recent study reveals that the majority of Millennial-aged plastic surgery patients consider their procedures preventative, in a new trend that’s being called Prejuvenation.
The Buy-Ready Generation
Plastic Surgeons can expect to receive far fewer tire-kicker–calls from this generation. If they get a call from a Millennial, that person is probably about 98% ready to get a procedure.
This generation prefers to do their own research. By the time they actually reach out to a plastic surgeon for a boob job, they have already looked up the cost of breast augmentation and read all of this surgeon’s Google reviews.
There is very little lead nurturing or education involved.
This generation is also able to show their surgeon exactly what they want.
Previous generations may have gone into a plastic surgeon’s office with a picture of a celebrity in a magazine to show the surgeon what they’re hoping for, and the surgeon would do their best to make that happen. But today, a Millennial’s goals are clear and finite. They know exactly how they can look, thanks to the magic touch of Instagram and Snapchat filters.
In fact, data from The American Academy of Facial Plastic and Reconstructive Surgery recently revealed that 55% of Millennial-aged patients will show their surgeon a filtered selfie to show them what they want to look like.
A Growing Market
Right now, this age group makes up about 25% of the entire plastic surgery market. A 35-year-old is actually statistically more likely to get a plastic surgery procedure than a 55-year-old.
The breast augmentation procedure is the most popular surgery in this age group, and Millennials got 37% of all breast augmentations in North America in 2019. They also accounted for 35% of all liposuction procedures.
In terms of minimally-invasive procedures, this market also accounted for over 50% of all cellulite treatments, using technology like Velosmooth® or Endermology.
The Millennial generation is growing up, but that doesn’t mean they want to grow old. They have the means and the motivation to keep their youthful looks forever, so they’re taking full advantage.
It will be interesting to see if the younger Generation Y follows this path.