Last Updated on 1st October 2021

There’s something so appealing about Parisian style right? It’s timeless, sophisticated, and oozes effortlessness. 

The great news is that with a little know-how, it’s also effortless and easy to replicate. Even better you don’t have to break the bank! Just embrace some style rules, invest in some signature staple pieces, and voila! You’re good to go….

Here we tackle how you can do french fashion on a budget, as well as the French clothing brands that should be on your radar.

Finally, we’ll finish off with our edit of the french fashion staples you need to inject some ‘ooh la la’ in your wardrobe.

Images: @leiasfez , @lucie.rose.mahe , @basicstouch, @mathildelacombe , @itstiffaniedavis

How to dress like a french woman on a budget?

1. Buy during the sales when everything is out of season. 

This is a great way to nab a bargain. We snapped up a gorgeous Reiss jumper worth £100 for £30 out of season!

2. Check out second-hand charity stores in more upmarket areas. 

Charity stores in wealthier areas tend to have quite a few designer pieces. When you’ve got a bit of time on your hands, visit a few of these stores to see what gems you can find. 

3. Shop preloved

Preloved clothes are another way to get quality pieces at a fraction of the price. Our favourite online preloved stores are Resellfridges Vestiaire and Cudoni.

4. H&M, Mango & Zara 

Head to H&M, Mango, or Zara to find items that are similar to the designer pieces you’re lusting after. All three of these stores have stylish and affordable clothes that you can mix and match with higher-end pieces. 

5. Forget the trends and think timeless 

Coco Chanel’s wardrobe would look right at home today. That’s the beauty of timeless fashion. It’s long-lasting and trendless. Invest in clothing or footwear that stands the test of time. For example, Breton stripes, blazers, and ballet flats.

6. Always choose quality over quantity

Avoid buying lots and lots of clothes in an attempt to nail french style. Instead, make considered decisions and always choose the best quality you can afford.

Images: @slipintostyle @monicaainleydlv

French clothing brands

Sézane: Who doesn’t love Sezane? Their clothes are the perfect blend of vintage and romantic.

Ba&sh: One of our favourite brands, Ba&sh is the brainchild of friends Barbara Boccara & Sharon Krief. Their collections are super feminine and wonderfully timeless.

Rouje: Founded in 2016, and worn by Lou Doillon and Inès de la Fressange, Rouje offers retro, contemporary pieces that stand the test of time. We’re currently obsessed with their baguette bags!

Isabel Marant: A celeb favourite and launched in 1989, Isabel Marant has become synonymous with cool Parisian style. Marant’s collections are designed to dress “women for their real lives – walking down the street or zipping off on a scooter”.

Maje: From ready-to-wear to accessories, Maje excels at both on-trend and classic luxury pieces.

Zadig & Voltaire: For a more boho vibe, it’s all about Zadig & Voltaire. From, printed blouses to bold jackets and western-style boots, we want everything this label has to offer.

Sandro: A more ‘grown up’ version of its sister brand Maje, Sandro offers quality wardrobe essentials.

The Kooples: For sophisticated Parisian staples, look no further than The Kooples. Founded by brothers Alexandre, Laurent, and Raphaël Elicha The Kooples collections are famed for their rock’n’roll vibe

French Wardrobe Essentials 

Little Black Dress

Palaia short dress, £260 available at ba&sh.

Buy Now!


Tailored jacket, £409 available at Sandro. Buy Now!

Ballet flats

Low lou ballerinas, £150 available at Sezane. Buy Now!

White Blouse

Leaf blouse, £150 available at ba&sh Buy Now!

Breton Jumper

Cashmere sailor-style sweater, available at maje Buy Now!

Statement Earrings

Osiris Earrings, available at Sezane Buy Now!

Straight Leg Jeans

Montmartre Jeans available at Rouje. Buy Now!

Basket Bag

Basket bag in palm and leather. Buy Now!

White Dress

byrd embroidery dress. Buy Now!

Classic T-Shirt

Linen T-shirt Buy Now!

Trench Coat

Scott trench, available at Sezane, Buy Now!

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