Nars celebrates 15th anniversary… with a book

Marc Jacobs in Nars shoot
François Nars, founder and creative director of the beauty brand that bears his name, is celebrating the company’s 15th anniversary with a new book.

Combining two of his favourite things, beauty products and photography, the book, named ’15×15′, features portraits of 15 famous faces , including Marc Jacobs, Naomi Campbell, Isabella Rossellini, Daphne Guinness and Amber Valleta , clad in classic Nars products

With each image created to represent an iconic image or person, Nars did both the make-up and the photography for the 15th anniversary book himself.

“When you do something for 15 years, you want to do something fun but still a nice piece of work. Plus, the Nars brand people wanted me to do something to remind people I’m still here, Nars told WWD.

Browsing through the images , all of which are brilliantly creative , our favourite has to be the Marc Jacob’s portrait, which sees the designer pose in false lashes, red lipstick, tomato-red nails and cartoon-esque tattoo drawings in the Richard Avedon inspired shoot.

“There’s something different on every page, said Nars, who’s beauty products are a hit with many A-listers, including America Ferrera and model Nina Malone. “You don’t get bored.

As ’15×15′ is set to sell from mid-November for 30 days only at, it’s also hoped the book will raise brand awareness.

We reckon it’ll do that alright; what a novel notion.


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