Oh no. Luella Bartley has revealed this morning that her Luella label has ceased trading.
It’s not even been two months since she wowed us at London Fashion Week with her S/S10 show, but Club 21, the London-based global lincensee, has pulled its investment from the British brand, saying it had reluctantly â€œtaken the decision not to invest further in its relationship with Luella Bartley Limted.
In a shock statement this morning, the British designer said, â€œThis is a very disappointing situation for everyone involved with the brand… I very much appreciate the support that VSQ [Club 21’s subsidiary] has given me, but it’s upsetting not to be able to protect jobs in this difficult economic climate.
â€œWe have a number of options open to us, and are considering these over the coming months, added Luella, who won Designer of the Year at last year’s British Fashion Awards.