Vera Wang opens first European store in London

Vera Wang has finally brought her amazing style to the city of London, as the designer opens her first European store inside designer boutique Browns.

The shop-in-a-shop concept has taken over part of the store where Browns Bridal used to be, and has been transformed into a modern, minimalistic store which mirrors Wang’s LA boutique.

The store itself measures 1,800 square feet and sits directly opposite the prestigious Claridges hotel on Mayfair’s Brook Street, and will stock Wang’s bestsellers from past seasons, her current collection and provide a made-to-order service, reports LDNfashion.

Until this momentous time, Wang’s designs had only been stocked at Oxford Street department store Selfridges, so to celebrate the opening Caroline Burstein hosted a dinner at Massimo in the new Corinthia Hotel, with guests such as Leighton Meester, Tania Fares, Arthur Becker, Tamara Mellon and Grauso all making an appearance at the bash.

Time to head down to Browns, we reckon.