Christopher Bailey revealed the three Fashion Fringe finalist at Burberry HQ last night, and we can reveal that they are none other than… give us some X Factor style tension building music and lighting please…
Haizhen Wang, Teija Eioela and Vita Gottleib.
So why those three, you ask?
“They all balanced real creativity and skill with a great intellect and understanding of what it takes to make a business; to build a brand,” Christopher Bailey told Vogue. “That’s what I was really looking for.”
The finalists will now be working hard with the Burberry team and lots of other industry experts to get their collections ready for London Fashion Week in September, which is when the winner will finally be announced.
“Now, I’ll just be looking for them to be learning,” Christopher Bailey continued. “They’ll come here to Horseferry House and work with us so I’d like to see them show an interest in all areas of the business: from personnel and finance, through to textile development and design.”
Congratulations to the three lucky – and no doubt, super-talented – finalists. Watch this space, we predict these names are going to be big!