Penelope will be designing the lingerie line with her sister Mónica Cruz, who you may remember fronted the brand’s autumn/winter 2012 ad campaign.
“It is so exciting for me and Mónica to embark in this new adventure,” Penelope said. “We have always been huge fans of Agent Provocateur and both of us are very much looking forward to this long term collaboration. We feel extremely happy to become part of this great team.”
We hope Penelope and Mónica’s project will be just as successful as Rosie Huntington Whiteley’s – as she made the transition from lingerie model to lingerie designer look so effortless when she teamed up with M&S earlier this year.
Their L’Agent diffusion line will include 15 pieces consisting of bras, briefs and corsets, and will be slightly more affordable than the main Agent Provocateur collection. Result! We’ll have to wait until next August for the pieces to land in stores though, but hopefully we’ll get some tempting sneak peeks beforehand.