After an amazing comeback to London Fashion Week last month to showcase her S/S10 collection, designer Jasmine Al Fayed is launching an online ecommerce shop.

When Mohamed Al Fayed walked swiftly passed me to go and see his daughter’s presentation in the Portico Rooms of Somerset house, I desperately wanted to join him. Not because I didn’t have a ticket, but because I had already waited over 45 minutes in a tiny, overheated corridor to get there and the queue was not moving anywhere in a hurry.

This season’s 25th year celebrations of London Fashion Week appear certainly to be a cause for change, as designers continue to announce their plans to return to the UK’s catwalks. Next in line? Harrods owner Mohammed Al Fayed’s daughter, Jasmine Al Fayed. Al Fayed has shown her label - Jasmine di Milo - in Paris since 2006 and will be joining the...