Last Updated on 16th July 2008


H&M is a let down for the fashion-oriented man. Literally, two levels of the Chinatown H&M in Washington DC are chock full of womenswear while a few men’s jackets, a couple ties, and some dress shirts and pants are sadly squared away in some nook and cranny on the second floor. Thankfully, the Swedish retailer is looking to propel their men’s fashion to a similar plateau as their womenswear with the launch of a capsule collection.

To appeal more to the fashion sensibilities of this boychick era, the collection will feature imaginative tailoring on suits and varied cuts on trousers, from cropped and skinny to boot cut. And in keeping with this persistent need among men to always embellish their necklines with cravats and the like, H&M’s design team are using the scarf as a starting point to mould outfits and looks.

From what I’ve read, I like the new direction H&M is heading towards and I’m eager to see what they conjure up. Hopefully, this latest impetus to stimulate the shopping experience of men doesn’t lose steam as it often has in the past. The first collection will be available in thirty stores worldwide from mid-September.


Images courtesy of H&M

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