This content was first published on and should not be copied or reproduced

Luella is one of those brands that are loved by all. With her wearable designs, that make everyone look stylish she is a fashion lover’s dream. She was therefore going to face a tough crowd. Her past few seasons have been so good, so inspiring that she was likely to face criticism no matter what she did. But for me, this was a very good collection. I liked the style, the attitude and the cuts. But I do love Luella’s use of colour, which was something that was missing from this collection. And I have also in the past taken to her geek chic sense of style, this is more straightforward cool, but cool nonetheless.


There was a rebel schoolgirl feel to the collection. Beanie hats, and satchel bags carry off this look, and the bags are particularly lustworthy. The palette being a more sombre than usual grey and black mix. Although golds and olives did filter through. Never without a fabulous print, stunning gold and black brocade stole the show. The brocade trousers with fur coat being one of my favourite outfits.

It’s also quite a smart look, there was a hint of a cheeky graphic t-shirt or two, but in essence this was a quite grown up collection. You can see this is a wearable collection, nothing avant-garde, but then this is the most practical. Luella has obviously been bearing practical in mind, for she only sent down five party dresses.


I think the key things to take away from this collection, is that schoolgirl chic. I am predicting this to be a major trend, school days symbolise a feeling of optimism so a perfect remedy to dark days. Look to Luella for those shrunken jackets, pinafores and jersey jodhpurs. And the hints of polka dots and gold lame should put a swing in your step.

I personally don’t feel it’s quite as good as her last A/W09 collection, but then I had a real soft spot for those folk style silk dresses and bold red checks. This is still; a great collection and I know I’ll be in store come the first A/W stock drop off.

This content was first published on and should not be copied or reproduced.

Leave a Comment

Your email address will not be published. Required fields are marked *