Last Updated on 18th September 2012

You’ve seen the print ads (you’re welcome!) of Lana Del Rey posing beautifully for H&M, but now it’s time for a first look at the accompanying TV commercial.

The American singer and Mulberry muse is singing Blue Velvet – a cover of the Bobby Vinton 1963 classic – in a haunting, chilling video that was directed by Johan Renck. We’re not the only ones that have noticed the David Lynch similarities, but there’s nothing wrong with seeking inspiration from a true great, right? Besides, we think Lana pulls it off brilliantly.

You can check out a cheeky 30-second clip below, but the commercial in its entirety debuts tomorrow so make sure you keep an eye out for it! We predict it’s going to be just as creepy as the sneak preview… but we’re looking forward to it nonetheless!

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