Last Updated on 29th July 2013
H&M has worked with some pretty big names these past couple of years. Lana Del Rey and Beyonce, anyone? And let’s not forget that Gisele Bundchen herself recently shot an ad campaign for the Swedish retailer…
So, despite all these mega-large names lending their faces and bodies to the brand, it’s nice to know that H&M can go back to basics too. For its latest autumn/winter 2013 ad campaign, H&M has gone back to the models, as it has enlisted the help of top models Isabeli Fontana, Frida Gustavsson, Cora Emmanuel and Edita Vilkeviciute to showcase its newest threads.
The girls are fully kitted out in their H&M gear on what looks like a fun night out for the first ad campaign image that’s been released. Whether they’re wrapping up warm and keeping out the chill or getting dolled up to head to a fun and glam cocktail bar, H&M seems to have sorted them right out with a host of fabulous affordable pieces to boot. We love it!