Joanna Sykes for Aquascutum

18th May 2010 9:55 am


Fashion’s waited with baited breath since the shock departure of Aquascutum’s Michael Herz and Graeme Fidler to Bally in March, but it seems the wait for a replacement designer is over – Joanna Sykes has been confirmed in at the London label.

The British designer – who’s previous design stints include Giorgio Armani and Alberta Ferretti – will be taking over the design helm as Aquscutum’s new creative director, designing all women’s, men’s and accessories collections for the brand – and the people at Aquascutum couldn’t be happier.

“Joanna has a fantastic eye for detail and cut and produces clothes we would all want to wear – a perfect fit for Aquascutum,” Belinda Earl, chief executive of Aquascutum, told Vogue UK. “We are also exceptionally pleased that a young British designer will continue to direct the design of this iconic brand.”

Sadly she won’t have enough time to make the label fashion-week-ready for September, but her influence on the brand will begin immediately, we’re assured, and will be there for all to see across next season’s collections.

“To be working at the design helm of a brand with global recognition and over 150 years of history is incredibly exciting for me,” Joanna said of her new creative venture.

And fans of Sykes’ eponymous label, fear not – she plans to continue to grow that, too. Busy lady, eh?

Tags:

Leave a Reply


Powered by Sweet Captcha
Verify your real existence,
Drag the sticks to the drum
  • captcha
  • captcha
  • captcha
  • captcha

About us

Welcome to My Fashion Life!

Launched in 2003 My Fashion Life is one of the UK’s leading top fashion blogs. Recognised for combining all the quality content you’d expect to find in an online magazine with the honest opinion and tone of a blog.

We love designer fashion, but we love a damn good bargain, too, so while we might lust after Lanvin one minute, we’ll be traipsing to Topshop the next.

You guys are the only reason we get up at 6am to cover the royal wedding and go to bed 5am after the Oscars – we’re dedicated to bringing you the juiciest gossip from the fashion world and delivering the best shopping guides we can muster, because hey, we’re just doing our job. And it’s a good job we love it!

Editor’s Pick

Polish off your sartorial brunch, boardroom and weekend silhouettes with Fendi's black textured leather duffle tote accented with tonal cow-print haircalf trim for that extra kick of Italian flair.

As featured in

press
Read previous post:
Top Five: Skin Illuminating Powders

What’s the best way to stand out? It’s usually by saying it in lights – neon, multi-coloured, flashing and even...

Close