Hermès heads to India to swap scarves for Saris

Hermès heads to India to swap scarves for Saris

Luxury fashion house Hermès is determined to take on the Asian fashion market and is starting off by launching a 27-piece collection of silk Saris.

“This is the perfect way for Hermès to make its presence in India,” said Patrick Thomas, CEO of the company. “It is symbolic of the relationship of the brand to India, to be Indian in India and to share some activities with our customers.”

The collection will be sold in one of many stand-alone Indian stores in a in a bid to make the Hermès brand relevant to local shoppers while ensuring it stands out from the rest. The patterns will of course be inspired by the signature Hermès silk scarves, but printing on fabric over 5.5 meters is apparently a first for the company.

What do you think of the three Saris above? We actually can’t flaw them and are particularly drawn to the patterned one on the end. We think the Asian market will fall head over heels in love and be captivated by the signature Hermès Parisian flare that has forever captured our hearts.

[Grazia] 

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